Pine wood is one of the most important timbers in Germany and Europe. Millions of cubic meters are felled in Germany every year for a variety of uses as construction material. It is also a popular wood in furniture construction due to its decorative structure. But pine trees are not only made of their wood: One of their best-known features are the evergreen pine needles. These are produced as a waste product during logging. That’s an estimated millions to billions of pine needles per tree that go to waste, a billion pine needles filled with potential.

With the help of a warp yarn, the pine needles can be woven together to form a completely biodegradable textile: When it is damaged or no longer wanted, it can be composted and provide the basis for new pine trees to grow.

Named after the Finnish word for feast and celebration, JUHLA represents a new and sustainable way to celebrate Christmas. The carpet – made from 100% domestic pine needles – replaces the traditional Christmas tree in a durable, sustainable, and compact way. The falling needles are collected, sorted, and reconnected. The process itself a small celebration of the cycle of life (the original pagan symbolism behind the Christmas tree). The carpet offers space to place gifts or can be hung decoratively on the wall. JUHLA easily and quickly adapts to all needs and helps to have a merry Christmas without a guilty conscience!