Ice cream brand Magnum collaborated with sustainable fashion designer Iris van Herpen to create a vegan haute couture dress, 3D printed and made from cocoa beans.

The dress was designed in a complex 3D design and refers with its materials to Magnum’s Vegan ice cream. Using 3D printing technology developed by Klarenbeek & Dros, the dress is the first haute couture dress made from cocoa bean husks. The husks are processed into an organic biopolymer material.

The dress features intricate details, including plant-like body embellishments clad in copper and wrapped in upcycled and pleated organza. The other 3D elements are printed using the innovative SLS (Selective Laser Sintering) technology.

The collection shows “how society is embracing and accepting a new world of digitalism, with the arrival of the Metaverse and how this is becoming an increasingly dominant part of everyday life.” Inspired by Ovid’s canonical poem “Metamorphoses”, the designer aims to push the boundaries between reality and digital worlds in a futuristic, avant-garde collection. The Magnum vegan dress is part of Iris van Herpen’s fifteenth anniversary collection called “Meta Morphism”.

The dress was revealed in the Elysée Montmartre and exhibited during Paris Fashion Week. On the catwalk, it was worn by Cindy Bruna.

Photos: Magnum