Rock ‘n Roll Materials Star at Denmark’s Ragnarock Museum

The new Rangnarock, a rock museum in Denmark designed by MVRD and Danish office COBE, celebrates the glamour, flash and trash of rock and roll with striking form and an eye-popping use of materials.

Radiating a rock-like atmosphere, the facade is clad with gold anodized aluminium studs that pay tribute to the costumes of lead singers throughout history. Vivid red studs meanwhile line the interior, recalling the soft velvet lining of a guitar case.

Located amongst the city’s old cement factories, the four story building was designed to tread as lightly as possible on the site. The rear of the building is supported by one of the old concrete warehouses – which has now been refurbished – while the front of the building incorporates a 20 meter long cantilever.

A divide, identified by a separation in materials, distinguishes between old and new as the surrounding raw concrete contrasts strikingly with the museum’s striking red interior and glittering gold exterior.

The floor plan of the museum is loosely based upon the journey of a rock star. A red carpet leads into the entrance hall, where the visitors are invited to ‘rise to fame’, eventually arriving at an auditorium contained within the daring cantilever. From here, the ‘stars’ being their inevitable slide downwards towards, well, the bar.

“Ragnarock is the translation of rock music into architecture; the energy, the defiance, the statement – loud and in your face!” added Jacob van Rijs, one of the three founders of MVRDV

Very rock and roll indeed.