Leisure & Hospitality by Arup

Please note, change of address:

There has been a change of address. This event will now take place at Delta Light in Amsterdam.

This is the address:

Delta Light, Burgemeester Stramanweg 104, 1101 AA Amsterdam Zuidoost

Registered visitors are welcome there from 13:30.

The programme remains as follows.


The Museum Experience

Designing buildings and exhibitions for the future

On 30 October, 2013  Arup and Materia are organising an afternoon with lectures and discussions around the theme ‘The Museum Experience’.


Tim Zeedijk  |  Rijksmuseum, Head of Exhibitions

After a major renovation, some 8,000 paintings, drawings, photographs, pieces of silverware, porcelain, Delftware, furniture and other works of art from the Netherlands and far beyond are now exhibited for the first time in chronological order from the Middle Ages to the 21st century. This talk will explain where the museum once began, why a renovation was necessary and what plans are underway for the future.

Mels Crouwel  |  Benthem Crouwel Architects, Architect of the Stedelijk Museum

Many people view the museum as the high point of civilization, a successor of the palaces and cathedrals of the past. They define the museum as a house to safeguard our finest treasures for future generations: a sacred miniature rendering of a vanished world. No wonder the museum is still often imagined as a fortress, a solid vault, with thick walls, marble floors and heavy doors.

The museum of the 21st century replaces marble with wood, and stone with glass. It is open to all visitors, and to all forms of public experience. Its significance lies no longer only in its quality to store our material treasures, or even in its artistic experiments, but in its inclusivity. Today’s museum is a wonderfully rich public space in our highly commercial and political society. The new archetype reflects this new function. It welcomes large and diverse groups of people and offers them a platform to encounter, interact, converse and contest.

Andrew Sedgwick  |  Arup, leader of the Museums and Galleries Business of Arup

We live in an increasingly mobile, digital, and virtual world built of personalised user-experiences and services at our fingertips.  It is evident that museums must find new ways to tell stories and engage their audiences.  As digital experiences and physical spaces merge, who will be the audience, and who the curator?  Will museums function exclusively in the cultural sector or continue to expand into other markets?  How and where will content be exhibited and delivered?

The moderator for the panel discussion and questions from the audience will be Josef Hargrave, leader of Arup’s Foresight and Innovation activities and consulting services across the Europe Region. Arup’s Foresight team identifies and monitors the trends and issues likely to have a significant impact upon the built environment and society at large.


13.00         Arrival & coffee

13.30         Short introduction from Arup and Materia

13.40         Tim Zeedijk  |  The Renovation of the New Rijksmuseum

14.10           Mels Crouwel  |  The Museum of the 21st Century

14.40          Andrew Sedgwick  |  Museums in the Digital Age

15.10           Coffee break

15.30          Panel discussion & questions from the audience

16.30          Drinks

All presentations and discussions will be held in English.

For registration, please click here.