Is there still room for the physical store in these fierce times? Absolutely, but the phygital version please! Retail expert Carin Frijters wrote the retail bible Prikkel de Koopknop and the practical sequel RetailTheater. Her most recent book is the Retail Survival Guide, published in 2021 during the Covid pandemic. Smart insights from various retailers in times of crisis, how to deal with a 1.5 meter economy. She wasn’t born on the shop floor just yet, but it was close. Whether it concerns one unique pop-up store, shop or large-scale chain, she is happy to advise on the development, implementation and activation of a distinctive retail concept.

Lecture by	Carin Frijters
Language	Dutch
Location	MDU 2022, Werkspoorkathedraal Utrecht (NL)