After four years of research, renowned Dutch designer Marc Meijers discovered a way to make textile waste streams circular and process them into a variety of indoor and outdoor applications. With his new concept DenimX he creates high-quality lifestyle products from obsolete jeans for furniture, lighting, suitcase, helmet and automotive industries.

Discarded textiles represent little value for the fashion industry: upgrading these once-wasteful textiles into functional products is a process we call upcycling. The industrial process is as simple as it is ingenious. In a nutshell: Meijers designed the DenimX recipe that combines recycled jeans fibers with bio-based plastics. With this composite material, three-dimensional products can be created. Trendy, solid and sophisticated. DenimX is quirky, a bit rebellious, pure and certainly extraordinary.

DenimX is versatile in finish and composition. This makes it possible for DenimX to meet the aesthetic and technical requirements from clients within the lifestyle market. The composition of the fibre reinforced material DenimX can be optimized to be as stiff, strong, light, thick or thin as required by the application. The individual recycled fibres are visible and its visual qualities are preserved.