Studio ‘Party’ Streams Music Videos onto Flowers

This limited-time, a very unique  24-hour live stream music video has been created for “Hana” (meaning ‘flowers’ in Japanese) by Tokyo-based rock band, androp. The video features white lilies as the canvas for projection mapping footage of the four band members performing. The flowers transform as time passes during the live streaming process. The concept is for viewers to witness the moments of beauty, strength, and evanescence of living things.

The live stream will run until the flowers die – something the studio describes as a “digital experience that has a physical limitation.”

Directed and created by Masashi Kawamura and team at New York- and Tokyo-based creative lab PARTY, a multi-disciplinary design studio. This ever-changing music video can be viewed here.

Well-loved by fans since androp’s early period, this previously unreleased song will be included in the 7-year-old band’s first best-of album, “best [and/drop]” and can be found on  iTunes.