The Hub in Belgium and MaterialDistrict present MaterialDistrict Expo: Branding, Material as Identity.

Which materials suit the identity of a brand or target audience? With what can they be associated, and which historical, cultural and social meaning do they have? Do material have an identity? Which material suits Mick Jagger, Nelson Mandela, or… you?

Using many inspiring and surprising materials and projects, these 100 materials will shed light on this fascinating subject!