On 7 February, The Hub in Belgium, in collaboration with MaterialDistrict, will host MaterialDistrict Talks: Branding, Material as Identity. 

Which materials suit the identity of a brand or target audience? With what can they be associated, and which historical, cultural and social meaning do they have? Do material have an identity? Which material suits Mick Jagger, Nelson Mandela, or… you?

Using many inspiring and surprising materials and projects, Els Zijlstra will shed light on this fascinating subject! In addition, the MaterialDistrict Expo will stimulate your senses.

Programme:
18:00 Walk in
19:00 Lecture by Els Zijlstra, creative director MaterialDistrict
20:00 Pitches by The Hub’s partners Brustor, Deltalight, Mapei, Miele, Obumex, Nanopixel, Orac, Porcelanosa, Xinnix
21:00 Reception

See you in Ghent!