On 11 October, The Hub in Belgium, in collaboration with MaterialDistrict, will host MaterialDistrict Talks: The Elements and the Senses, about materials and experience, the senses, the effects and importance of materials for comfort, safety, physical and mental health, and experience.

Does blue light make you work more effectively? Can scent influence sales in retail? What feels more hygienic, a stainless steel or a wooden handrail? What kind of influence does daylight have on your health? In short, how do materials influence your experience?

Using many inspiring and surprising materials and projects, Els Zijlstra will shed light on this fascinating subject, to ensure that you can consciously use the senses for the best possible design! In addition, the MaterialDistrict Expo will stimulate your senses.

Programme:
18:00 Walk in
19:00 Lecture by Els Zijlstra, creative director MaterialDistrict
20:00 Pitches by The Hub’s partners Aqualex, Duo Tecno, Metalfire, Frigro, Kanvas, Liquidfloors, Skylux, Topglass, View
21:00 Reception

See you in Ghent!