- story by I-did
The recycled i-felt developed by i-did is made of consumer clothing and corporate uniforms. Many types have already been made of old KLM clothing, written-off De Efteling & IKEA clothing, hospital uniforms, mixed consumer clothing, sorted black consumer textile and even army uniforms! i-did believes in a social and circular society. A society where everyone contributes and no one is excluded. That is why they guide people who have been on welfare payments to work, by making acoustic products. And they are not finished yet. If a batch of clothing comes their way, i-did will make it into a beautiful colour of i-felt!
All the recycled products are made by people who, for whatever reason, have not worked for a long time or never before. They discover their own strength, experience to have colleagues and to be part of a team. And that while they contribute to a more sustainable world by producing sustainable acoustic panels, bags and accessories. Due to the good guidance and coaching on employee skills, 70% of the employees eventually find a paid job.
Their social mission is the engine to do more with old textiles. And there are still so many mountains of textiles waste to clear up. That is why i-did is developing their own i-did Factory right next to their production atelier. The Factory is the only one of its kind worldwide that brings the entire circular process under one roof. Smaller amounts of old textiles? i-did doesn’t care! With old clothing from consumer textiles they turn their i-felt into brand new products. In which the origin of the old clothing still can be seen. After all, the waste streams never disappear and it is i-did’s job to show that they are the start of something new!