Anouk is a designer, presenter, facilitator of trends in the product, mobility and sports industries. With an international background in design and marketing, Anouk worked many years in the motorcycle and product design industry before starting her own consultancy. Her main goal is to support companies in making relevant sustainable choices in CMF (colour, material, finish) and product styling. Extensive research of different industries ranging from automotive to interior to fashion linked to social movements forms the trends. The presentations are made up of mood-boards, keywords and trend drivers that can be used as a guide to future design decisions.

Lecture by	Anouk Groen
Language	English
Location	MaterialDistrict 2024, Utrecht (NL)