Niels Monsieurs – Palet: Making unique tiles at scale

Niels Monsieurs is a former advertising and entertainment executive turned tile maker at Palet, a ceramic tile brand challenging a very traditional industry. At Palet, he focuses on turning custom design principles into a scalable, made-to-order system that works for architects and designers worldwide. With a background in creative production and operations, Niels has spent most of his career figuring out how to scale creativity – from building global entertainment campaigns to producing ceramic tiles. His work sits at the intersection of design and execution, with a clear focus on making big ideas practical, repeatable, and commercially viable.