Philippe Gaud – Le Labo 1.0 by Baguette Studio – What if we owned raw materials instead of objects?

Baguette Studio is a design studio based in Paris, founded by Philippe Gaud and Emma Lohner. Fostering craftsmanship and matter, we strive to question social and industrial systems in order to create viable, responsible and accessible solutions. We aim to combine in a sensible way Commitment, Industry and Services, to build together an optimistic future.
Le Labo 1.0 is a proposal for an alternative way of consuming goods. What if instead of owning objects we would own raw materials that would stick with us for the rest of our lives? In an attempt to value the ressources surrounding us, the objects produced are conceived not as a static product but as a material in motion — endlessly remouldable, thanks to their blend of 100% natural wax.