The Canadian jewelry brand Pyrrha has debuted a new sustainable collection inspired by the characters and themes of the upcoming film adaptation of the musical Wicked. Crafted with a focus on sustainability and material innovation, the collection reflects the values of both the musical and Pyrrha’s eco-conscious design ethos. The collection features jewelry made from 100 percent recycled precious metals, including sterling silver and 14-karat gold, sourced and processed to minimize environmental impact. All pieces are crafted in Pyrrha’s certified zero-carbon studio, ensuring that the production process aligns with the brand’s dedication to sustainability and reducing its carbon footprint.

Recycled Precious Metals
The collection celebrates the duality of the lead characters, Glinda and Elphaba, through distinct jewelry pieces crafted from 100 percent recycled precious metals. This sustainable approach is part of Pyrrha’s ongoing commitment to environmental responsibility, with the pieces being created in the brand’s certified zero-carbon studio located in Vancouver, Canada. The studio’s practices reflect a strong emphasis on sustainability, which aligns well with the values highlighted by Wicked.

Iconic Symbolism and Sustainable Luxury
The jewelry pieces include pendant necklaces that feature the iconic imagery of Glinda (portrayed by Ariana Grande) and Elphaba (portrayed by Cynthia Erivo). The designs incorporate symbolic elements from the story, including Elphaba’s witch’s hat and Glinda’s tiara, enhanced by colorful pink or green tourmaline accents to represent the characters. The collection is available in oxidized neutral tones, sterling silver, and 14-karat gold, offering versatility while maintaining a focus on sustainable luxury.

A Commitment to Sustainability
In describing the collection, codesigner Wade Papin highlighted how the story’s themes resonated with Pyrrha’s brand values: “Our commitment to sustainability with this collaboration echoes the transformative journey in Wicked, reminding us that, like Glinda and Elphaba, we can choose to foster positive change in our world, leaving a legacy that’s both magical and restorative.” His partner, Danielle Papin, added that working on this collaboration allowed them to create meaningful pieces that embody connection and empowerment—concepts that are central to both the Wicked story and Pyrrha’s mission.

Inspiration for Sustainable Design Practices
For architects, interior designers, and product designers interested in material sustainability, Pyrrha’s collection serves as an example of how recycled metals and environmentally responsible production can be successfully incorporated into luxury design. By utilizing recycled materials and ensuring a low carbon footprint, Pyrrha highlights how jewelry—a traditionally resource-intensive product—can be reimagined to align with principles of circularity and sustainability.

Storytelling Through Sustainable Materials
This Wicked collection offers insight into how storytelling, cultural themes, and sustainable materials can intersect to create products that resonate both emotionally and environmentally. It serves as an inspiration for those across the design fields looking to integrate more sustainable practices into their work, regardless of their specific discipline.

Source: WWD
Photos: Pyrrha