- story by MaterialDistrict
The SuperNature collection contains felt made from the wool of old European sheep breeds, such as Wensleydale Longwool, Gotland Pels Sheep and Drents Heath Sheep.
The Soft World is the ecological wool felt label of Dutch designer Beatrice Waanders (Willem de Kooning Academy of Art & Architecture in Rotterdam). All products of The Soft World are handmade in her studio in Rotterdam by the century old technique of felt making. Waanders and her team work with local wool obtained directly by the sheep shepherd of local sheep flocks and landscape-projects. The Soft World does not use any chemical products. None of the wool is even dyed, the natural colours of the wool are part of the design. All products are maximal sustainable and biodegradable.
The Soft World produces custom made textiles for interior-design, like carpets, wall-hangings, room-dividers and window-objects.
Wool has great benefits for modern architecture; high sound-absorption for acoustic problems, is a natural insulator and a material with lower emissivity, provides better radiation equilibrium that provides a better inner-climate and is fire-proof . Last but not least natural wool provides a soft natural aesthetical touch for the eye.
Beatrice Waanders from The Soft World works with high-end clients all over the world. Her work is published in books and magazines worldwide, like Financial Times NY and Lidewij Edelkoort blog. They participate at fairs like Dutch Designweek, Maison & Objet Paris and Salone di Mobile Milano. Apart from architecture, they worked for several prestigious fashion designers and brands like LVMH and John Galliano for Maison Margiela.